Amid an outcry over its announcement of a ‘pure veg’ fleet, Zomato has said all its delivery partners will continue to wear red, rolling back its decision to introduce a green uniform for those delivering food to vegetarians under the new service.
“While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders – both our regular fleet, and our fleet for vegetarians, will wear the colour red,” Zomato CEO Deepinder Goyal tweeted this morning.
Mr Goyal explained that customers who opt for the ‘pure veg’ option can see on the mobile app that their orders are being delivered by the ‘veg only’ fleet.
“This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAs or societies during any special days… our rider’s physical safety is of paramount importance to us,” he added.
“We now realise that even some of our customers could get into trouble with their landlords, and that would not be a nice if that happened because of us,” Mr Goyal said in the post.
He also thanked the social media for raising these points following the announcement of the “pure veg” service yesterday.
“You made us understand the unintended consequences of this rollout. All the love, and all the brickbats were all so useful – and helped us get to this optimal point. We are always listening, without unnecessary ego, or pride. We look forward to continue serving you,” he said.
