Indian food delivery company Zomato has introduced a new feature called Food Rescue to combat food wastage arising due to order cancellations, announced cofounder and chief executive Deepinder Goyal on Sunday (Nov 10). Under the new feature, customers will be allowed to buy food items at a discounted price in their original untampered packaging whilst receiving them within minutes, after an order has been cancelled. The platform witnesses approximately 400,000 cancelled orders monthly which prompted the company to launch the initiative.
“We don’t encourage order cancellation at Zomato, because it leads to a tremendous amount of food wastage. Inspite of stringent policies, and a no-refund policy for cancellations, more than 4 lakh perfectly good orders get cancelled on Zomato, for various reasons by customers,” wrote Goyal on X (formerly Twitter).
“Today, we are introducing a new feature (being scaled as we speak) – Food Rescue! Cancelled orders will now pop up for nearby customers, who can grab them at an unbeatable price, in their original untampered packaging, and receive them in just minutes,” he added.
https://twitter.com/deepigoyal/status/1855607943829533018?ref_src=twsrc%5Etfw
How does Zomato Food Rescue work?
Netizens laud the move
The move was lauded by the netizens who applauded Goyal and Zomatao for addressing the issue of food wastage.
“At a staggering 4 lakh orders a month that get cancelled and potentially wasted, Food Rescue is a functionality worth building. Great initiative @deepigoyal,” said one user, while another added: “This such an innovative idea. Much needed”
Some users, however, remained cautious about the rollout of the initiative and said they hoped that the system would not be gained by some customers or the restaurants.
“People will start looking for deals instead of ordering full-priced foods. Have to wait and see how it materializes,” commented another user.
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